About Elise Brown
As Public Relations Director for Philadelphia advertising/PR/interactive agency LevLane, I created and executed PR campaigns that helped exceed sales, attendance and/or media coverage goals for clients including EnergyWorks, West Chester University, 11 U.S. regions of Massage Envy Spas, Beneficial Bank and its foundation, Provident Bank and its foundation, Reliance Standard Life Insurance, WXPN-FM, Pennsylvania General Store, Rydal Park senior living community (Rydal, PA), Ventana by Buckner senior living community (Dallas, TX), and many others. While with LevLane, I won two PRSA Philadelphia Chapter Pepperpot Awards for innovative and effective client projects: One in 2014 for the Rydal Park Lively Fall Speaker Series, and one in 2012 for Beneficial Bank’s eight-county School Challenge.
Previously, as Drummer PR, LLC, I managed PR for internet and terrestrial broadcasters (RadioIO.com, Shovio.com, syndicated radio host Bubba the Love Sponge), Pennsylvania General Store, Doctor’s Express urgent care franchises, Rock & Roll After School, recyclers ViaTek Solutions of Atlanta, GA and Pasco Iron and Metal of Tampa, FL, along with authors, filmmakers, musicians, and nonprofit organizations.
I joined Sirius Satellite Radio (now SiriusXM Radio) as Senior Manager of Feature Content a year before its public launch, to create special programming and host a daily program for The Spectrum adult alternative music channel. As the company grew, I became Director of Public Relations to help communicate its groundbreaking programming in music, talk, sports, comedy, and lifestyle, working with content partners including Howard Stern, Martha Stewart, the Metropolitan Opera, the Sinatra Estate, Eminem, Tony Hawk, Steven Van Zandt, Bill Walton and Elvis Presley Enterprises, among many others. By interacting with them and with media outlets in tech, automotive, music and entertainment, business and many other categories, I helped the company achieve critical early recognition and business success.
Before Sirius called me away, I helped form Q Records, a former division of QVC, Inc., where I developed and promoted new music and video recordings and collections in classic country music, American standards, jazz, Broadway musicals and classic hits genres that were distributed by WEA. I developed exclusive products with legendary music producers Dick Clark, Joel Dorn, and Jason Miles, and secured GRAMMY® nominations for two Broadway cast albums, Footloose and The Music Man. While with Q Records, I also hosted weekend afternoons at modern rock Y100 (WPLY-FM).
In the early-mid 1990s, I was a full-time on-air host at WMMR-FM and WXPN-FM in Philadelphia. At leading public radio station WXPN-FM (1992-1995), I hosted afternoons, interviewed artists, and created and hosted the weekly Funky Friday show that remains as one of its most popular programs today. As PR Director, I edited newsletters and developed promotions and special events that demonstrated the station’s commitment to its listeners, members, and the local and national music communities, and which helped cultivate new supporters. For heritage rock station WMMR (1995-1997), I hosted morning drive and interviewed many musicians, athletes and community leaders along with visiting celebrities, and remote live broadcasts. Concurrently, I also wrote and hosted on-camera weekend entertainment reports for KYW-TV 3 (CBS), and replaced artist Todd Rundgren as host of the weekly adult alternative radio program The Difference, syndicated nationwide by United Stations.
Prior to those positions, I was the first PR Director for the New Jersey State Aquarium (now called Adventure Aquarium) in Camden, NJ. As it was being built, I developed key resources and contacts, established procedures and hired staff, and gave presentations that promoted the new institution to community groups. I gained press coverage that helped launch the nation's newest aquatic attraction, and propel the revitalization of the Camden waterfront.
I joined the Aquarium after serving as Account Executive for the PR agency Resnick Communications, where I promoted exceptional local and national cultural and consumer brands, including Thomas Moser Cabinetmakers, Moderne Gallery, and Pennsylvania General Store, among others.
Before arriving in Philadelphia, I had been PR Manager at the Waterbury, Vermont headquarters for Ben & Jerry’s Homemade., Inc., where my rock music knowledge and radio background were tapped to help launch the company’s groundbreaking Cherry Garcia® flavor in 1987. I also communicated the company’s progressive commitment to corporate social responsibility, along with its many unique flavors and projects, and helped to secure and promote its sponsorship of the legendary annual Newport Folk Festival.
Because my first full-time job was Editorial Assistant with the University of Vermont’s Office of Public Relations, where I’d previously held a rewarding internship during college, I love sharing my knowledge and experience with high school and college classes, and have also spoken at GRAMMY® Career Day, SXSW and other gatherings. I’ve been honored with various radio/broadcasting awards, and a Silver Medal from New York Festivals in 2003 for co-writing the Sirius national radio special, 9-11: The Healing of America.